Is Boots 70% off sale today – full details as clearance event starts

Shoppers have been eagerly awaiting the annual Boots 70% off sale and it is finally started.

But as we previously reported, shop staff had already revealed the now confirmed start date to us following the retailers unprecedented move to delay the clearance.

Previously the chain has always kicked of the further discounts around mid-January as customers hold out for the mammoth price cuts.

The savings includes everything from baby clothing and beauty items to health products discounted as the chain tries to shift all the leftover Christmas stock.

There are some items available online at boots.com, including fragrance gift sets from  designer brands like Gucci and Giorgio Armani as well as price cuts on make up from popular brands like Smashbox and IT cosmetics.

There are also plenty of discounts across the retailer’s baby department, with prices slashed on nursery and baby travel products and Boots Mini Club baby clothing.

All 70% off clearance deals will be available in store and there are plenty of 50 to 70% off  items available online at boots.com.

When will the sale launch?

Today – Friday 1 February 2019. Last year the sale started on 19 January and the year before that on 20 January, which is why many shoppers were confused when it didn’t start around the same time this year.

Previously the Metro Newspaper reported that before 2017 the sale occurred on a Wednesday rather than at the end of the week, so Boots could buck the trend and surprise us all by switching back to midweek launch date next week?

What will be included?

Highlights last year included Soap & Glory gift sets for £18, reduced from £60, and half price designer fragrances and kidswear items from Boots MiniClub.

While no official announcements have been made, judging by previous year’s Boots fans can expect huge price drops on branded gifts sets from Soap & Glory, Champneys, Ted Baker, Sanctuary and more.

Discounted make up and beauty products from Sleek, No7, Smashbox and IT Cosmetics and designer fragrances are also likely as well as plenty of money off baby essentials like toys, clothing, nappies and toiletries.

Sign up for an Advantage Card

If you’re a regular Boots shopper it’s any easy way to get extra savings and benefits on your shop – you can even sign up online . Boots shoppers get four points for every £1 spent online or in store and earned points can be redeemed against your next purchase.

The reward scheme can even be managed on your smartphone by downloading the Boots App . The app features a huge selection of personalised offers to shop from as well as additional benefits like discounts for Boots Opticians and Boots Photo services.

If you’re a parent with a child under three or expectant parent with a Boots Advantage Card join the Boots parenting club and get personalised extra discounts and savings on baby essentials as well as other top benefits.

It’s not just parents that get extra perks. If you are over 60 you can sign up to get your Advantage Card and get extra discounts for other services like Boots Opticians and Boots Hearingcare.

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