Burger King pulls ‘racist’ advert showing white people awkwardly trying to eat new Vietnamese sandwich with giant chopsticks after backlash

BURGER King has come under fire for a "racist" advert featuring people eating burgers using giant chopsticks.

The video, shown in New Zealand, promotes a new Vietnamese sweet chilli chicken burger, but it has since been removed from the chain's social media following complaints of cultural insensitivity.


 

The fast food chain posted the short video, featuring white westerners, to Instagram with the caption: "Take your taste buds all the way to Ho Chi Ming City with our Vietnamese Sweet Chilli Tender crisp, part of our Tastes of the World range. Available for a limited time only".

But it was swiftly called out on Twitter for mocking Asian culture in a tweet that went viral.

Mariah shared the video on the social media site writing: "So this is the new Burger King ad for a “Vietnamese” burger ok coolcoolcoolcoolcool CHOPSTICKS R HILARIOUS right omg etc".

The Korean-New Zealander student added: "I'm so sick of racism. Of any kind. Of the kind that makes fun of different cultures, to the kind that shoots and murders those peacefully praying in their place of worship. Say no to every single manifestation of it."

BURGER KING APOLOGY

Her tweet was liked and retweeted thousands of times and the video viewed 2.75million times.

Following the backlash Burger King has apologised for the "insensitive" advert.

They said in a statement on Monday night: "The ad in question is insensitive and does not reflect our brand values regarding diversity and inclusion. We have asked our franchisee in New Zealand to remove the ad immediately", Daily Mail Australia reports.

Other social media users agreed with Mariah, adding that the use of sweet chilli sauce doesn't make something Vietnamese, as it's more commonly used in neighbouring Thailand.

TWITTER OUTRAGE

RC tweeted in response: "This has been playing in NZ the last month.

"The first time I saw it I immediately they they are all clear gimmicks. Sweet n Sour sauce is not authentic to Viet cuisine."

While Jeannie wrote: "This ad just yelled 'ching chong' at me with its eyes pulled up and asked me if I eat dogs.

"This is what happens when no [people of colour] are on the creative team."

And Brian Robinson tweeted: "It's 2019, and we still have people walking around thinking 'subtle racism' is somehow funny…"

But not everyone online seemed to agree that the ad was racist, and some have called for those complaining to "grow thicker skin".

AD TAKEN DOWN

Andrew tweeted: "I'm Vietnamese and I'm not offended. I thought it was pretty funny.

"Your generation needs to grow thicker skin and stop with this fake manufactured outrage."

And Carl agreed writing: "I'm Asian and I've no problem with Burger King ad using chopsticks. It's funny and creative. I'm not offended at all."

Meanwhile Bill wrote: "The irony is it's an ad making fun of white people who have no idea how to use chopsticks as if they're bumbling idiots which has become a stereotype for advertising media and entertainment for over the past 25 years."

This isn't the first time a big brand has been in hot water for using chopsticks in a "racist" way to promote their brand.

Italian fashion brand Dolce & Gabbana were branded racist online after releasing an ad campaign showing a Chinese woman dressed in new season outfits attempting to eat pizza with chopsticks.

The campaign was slammed as "crass, racist and condescending" and social media users called for the brand to be boycotted.

Some Chinese brands even ceased the sales of D&G products in their stores as a result of the "insensitive" ad campaign.












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