KFC boss launches campaign to get his restaurant a Michelin star

“We have excellent cooking so I kind of thought, ‘Why can’t we be recognised?’ And at the same time it’s a little bit cheeky as well.

“I know that my Kentucky Fried Chicken is worth a special journey which is three stars but do you know what, if I get one star I will be very happy.”

Sam has even set up a Facebook group so his customers can get behind his campaign.

Sam was inspired to try and get his hands on a Michelin star after watching a Netflix series called Street Foods where a street vendor in Bangkok, Thailand was awarded a Michelin star

He explained: “A couple weeks ago I watched it and the first episode is about a street vendor in Bangkok who has a Michelin star.

Traditionally I’d always thought that the Michelin star was the peak of fine dining, you have to have a fancy wine list and spectacular dining experience.

There was a cut away shot that showed a KFC advertisement in there and it kinda gave me the idea. 

“On a basic level, we meet the criteria. If this street vendor can get the Michelin star why can’t we? ‘My KFC in Alice Springs is in a unique position. The criteria for two stars is ‘excellent cooking worth a detour or exceptional cuisine worth a special journey’. 

Sam has even set up a Facebook group so his customers can get behind his campaign.

Sam was inspired to try and get his hands on a Michelin star after watching a Netflix series called Street Foods where a street vendor in Bangkok, Thailand was awarded a Michelin star

He explained: “A couple weeks ago I watched it and the first episode is about a street vendor in Bangkok who has a Michelin star.

Traditionally I’d always thought that the Michelin star was the peak of fine dining, you have to have a fancy wine list and spectacular dining experience.

There was a cut away shot that showed a KFC advertisement in there and it kinda gave me the idea. 

“On a basic level, we meet the criteria. If this street vendor can get the Michelin star why can’t we? ‘My KFC in Alice Springs is in a unique position. The criteria for two stars is ‘excellent cooking worth a detour or exceptional cuisine worth a special journey’. 

“The closest town is 600km from us, and they will buy around 6 buckets and buy for the neighbourhood. It’s good food accessible to everyone.”

So far Sam, who became franchasee owner seven years ago, has not made much progress his Michelin Star quest.

In a Facebook post he said: “So Michelin haven’t replied to my email, it looks like that’s failed. So I jumped on Facebook and asked them, ‘What does it take for me to get a Michelin star?’

“They got back to me surprisingly quickly and they’ve told me that they’re not in Australia yet but they hope to be some day. Maybe we can be the first one…”

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