WASHINGTON — With record sums pouring into two Senate runoffs in Georgia to motivate each party’s base, a Democratic super PAC will start a new multimillion-dollar ad blitz on Thursday in hopes that old-fashioned persuasion could help tip the balance.
The group, American Bridge, will begin running a series of ads featuring testimonials from Republicans about why they oppose the party’s candidates, Senators David Perdue and Kelly Loeffler. The target: small pockets of disillusioned working-class Republicans and independents outside of Atlanta. American Bridge believes those voters could be pivotal in Democrats’ efforts to overcome Republicans’ traditional advantage in the state.
The ads are reminiscent of a memorable campaign the group undertook for the election in November, using the voices of disaffected supporters of President Trump to try to sway other working-class voters in the industrial Midwest. In Georgia, American Bridge plans to spend as much as $12 million on a campaign reaching voters online and via broadcast television, radio and mail in the next few weeks, according to people familiar with the campaign.
“These two Senate races are close and will ultimately be decided at the margins,” said Bradley Beychok, the group’s president. “To elect Raphael Warnock and Jon Ossoff to the Senate, we need to win back some of the rural working-class voters left behind by Kelly Loeffler and David Perdue’s failed policies.”
The initial ads in the new push, reviewed by The New York Times, feature Tim, a middle-aged man from Duluth, Ga., who identified as a “lifelong Republican,” speaking directly to the camera from his home office about his opposition to Ms. Loeffler and Mr. Perdue.
The ads make oblique reference to the senators’ stock trading at the beginning of the coronavirus pandemic, which drew the scrutiny of federal investigators and attacks from their Democratic opponents. But the message is conveyed in plain and personal terms.
“Her No. 1 concern at that time wasn’t us. It was her making money off of stock trades,” Tim says in one of the ads, referring to Ms. Loeffler’s response to the pandemic. “I’m tired of having multimillionaires that don’t understand our side of it, the real people.”
The second ad portrays Mr. Perdue, himself a wealthy businessman, as a plutocrat out to line his own pockets and those of wealthy corporations.
“He’s definitely not a man of integrity as far as I’m concerned, because he’s never kept his word as to helping the people out in Georgia,” Tim says. “He’s helped himself.”
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