Juul to pay nearly $440,000,000 in youth vaping probe settlement

Electronic cigarette manufacturer Juul has agreed to a settlement after an investigation blamed the company for marketing its products to teenagers.

Connecticut Attorney General William Tong announced the deal on Tuesday. The vape company agreed to pay nearly $440million to 33 states and Puerto Rico.

The investigation found that the company marketed its products to teenagers using launch parties, social media promotions, and product giveaways, and that it played a role in a recent rise in underage tobacco use.

‘Juul’s cynically calculated advertising campaigns created a new generation of nicotine addicts,’ Tong stated.

‘They relentlessly marketed vaping products to underage youth, manipulated their chemical composition to be palatable to inexperienced users, employed an inadequate age verification process, and misled consumers about the nicotine content and addictiveness of its products.’

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