US bans Juul e-cigarettes: Company will 'be held accountable' for youth vaping

The US Food and Drug Administration on Thursday banned the sale of Juul Lab’s e-cigarettes, blaming the product for the rise in youth vaping.

‘We recognize these make up a significant part of the available products and many have played a disproportionate role in the rise in youth vaping.,’ FDA Commissioner Robert M Califf said in the announcement.

Under the FDA order, Juul must stop selling and distributing its e-cigarette device, as well as four types of Juul pods, to US consumers.

The decision comes nearly two years after the company submitted its application to the FDA with the hopes of continuing to sell their products.

The agency, however, decided that Juul failed to prove their products meet legal standards, according to Michele Mital, the acting director for the FDA’s Center for Tobacco Products.

‘The FDA is tasked with ensuring that tobacco products sold in this country meet the standard set by the law, but the responsibility to demonstrate that a product meets those standards ultimately falls on the shoulders of the company,’ Mital said.

‘The company did not provide that evidence and instead left us with significant questions. Without the data needed to determine relevant health risks, the FDA is issuing these marketing denial orders,’ she added.

The decision applies to all of Juul Lab’s products currently marketed in the United States.

The order does not prevent consumers from possessing or using Juul products.

This is a breaking news story, check back for updates…

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