Opinion | Too Soon for Politicians to Talk About Guns? This App Is Here to Help.

Being a politician is tricky in America: With a mass shooting happening nearly every day, there never seems to be a right time to talk about gun reform. This satirical commercial imagines an app that uses a cutting edge algorithm (or really, simple data) to calculate exactly when to talk about gun control.

Pat Kelly and Chris Kelly are partners at the creative studio Kelly&Kelly (@kellykellyinc), where Lauren Bercovitch is head of production and Michael Tanko Grand is a producer.

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