Vaccinating Asia: Tapping TikTok videos and social media influencers to spread information on vaccines in Singapore

SINGAPORE – As Singapore ramps up its nationwide vaccination drive, an all-out information and outreach effort is under way to encourage residents here to get vaccinated against Covid-19.

In the past few months, celebrities, social media influencers, private companies and grassroots volunteers have been roped in to spread the word on the vaccines, in person at coffee shops or house visits, or via online channels such as Facebook and even TikTok.

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