Are you wondering why your videos aren’t getting the attention it deserves? It doesn’t matter how great your video is, it will be worthless if nobody sees it.
Are you wondering why your videos aren’t getting the attention it deserves? It doesn’t matter how great your video is, it will be worthless if nobody sees it.
Just like how SEO tools are used to optimize landing pages and websites, your YouTube videos need just as much optimization if you would like them to rank high on search engines.
Today we have conversation with specialist by video production and optimization from Inovit- video production company (https://inovitagency.com)
1. The videos you upload to YouTube should be in high quality.
After Google, YouTube is the world’s second-biggest search engine. Your video needs to be uploaded to this platform if you want it to be seen. Your videos won’t just be seen on YouTube, they’ll be seen on Google’s search results as well. The algorithm on both sites understand that answers to certain queries made by people are better served as audiovisual content rather than a blog post or article.
The following subjects are more inclined to display video results on Google:
Keywords with “how-to” in them (for example, “how to clean a grill”).
Reviews (“all about the all-new iPhone 11”).
Tutorials (“six ways to clean your bathtub”).
Sports highlights (“#27 just hit his seventh home run in five days”).
Amusing videos (“this adorable cat will melt your heart”).
Endeavor to upload only high-quality videos that reflect your company or brand.
2. Conduct keyword research.
To optimize any video, you need to figure out what potential customers are looking for. Think of keywords they might be using to look for information relevant to your offering.
3. Optimize elements of your video.
From there, inform YouTube about what the video entails. The platform isn’t able to see your video, so you’ll need to describe it. Failure to do so means that your video won’t come up when people use keywords to search for videos related to it.
4. Add your CTA.
Whether your main marketing objective is to increase website traffic or add subscribers to your YouTube channel, always ask watchers to take action. Shyness is not an option! Encourage viewers to do so in your final image, end screens, and YouTube cards (CTA sidebar). Remember – the CTA should be inserted at both the end and beginning of the video.
5. Playlist leverage.
Your channel can rank well on YouTube in conjunction with your videos! Make sure your logo is carefully designed and give your channel a banner. Include links to your social media accounts, and make sure your channel description includes keywords relevant to your specialty.