BMW unveils the world's first colour-changing car – and it's very cool

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If you’re buying a new car, choosing which colour to go with can be a difficult decision – one you’ll probably have to live with for years. However, BMW has a solution.

A car that changes colour.

The German car manufacturer rocked up to last year’s CES with what could arguably be described as the most jaw-dropping piece of technology at the show; a concept car dubbed the iX Flow that could change colour from black to white.

Well, the chameleon-like concept is back, with the new colour-changing skin applied to a concept called the BMW i Vision Dee – which stands for Digital Emotional Experience, in case you’re wondering.

This time, however, it’s ditched the monochrome styling for 240 individual E Ink panels that can display up to 32 different colours with endless possibilities for different patterns. The idea behind the design is to provide a much more personal and customised driving experience that can be adapted to suit your style, mood, or even your outfit.

But there’s a lot more to this all-electric sedan than simply changing colour.


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To compliment its ever-changing exterior, its entire windshield acts as a clever heads-up display, offering different levels of augmented reality visuals that will allow you to keep your eyes firmly fixed on the road. This can be anything from connecting to friends and family and visualised social media, to augmenting navigation and pulling in digital imagery that extends beyond reality to enhance your driving experience.

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