Excessive drinking and Union Jack clothing among most annoying traits about Brits abroad

Simon Calder discusses cancelled holidays over Christmas

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Following almost two full years of plummeting holiday numbers because of the raging Covid pandemic, 2022 could be the year that UK holidaymakers can finally enjoy taking trips abroad again. The Government is scrapping the requirement to take a Covid test before returning to the UK from abroad. This is a huge welcome boost to the millions of Brits who go on holiday each year, considering many other countries still have varying levels of travel restrictions and requirements in place for their own populations.

But Brits are renowned for their poor reputation abroad, and a new survey has exposed some of the embarrassing traits that that upset fellow holidaymakers.

Research from hotel booking platform hoo asked 1,025 UK holidaymakers: “What do you find most embarrassing about Brits abroad when on holiday?”

Excessive drinking easily topped the list with nearly half of the vote (45 percent) – triple the percentage of the next embarrassing trait – suggesting that beer for breakfast, lunch and dinner is not a good look while away.

Holidaymakers also wince in shame when Brits try to communicate abroad by shouting louder in English rather than learning the local language, with 15 percent choosing this option.

Rowdy groups singing football songs while out on the town (10 percent) was also up there with some of the worst traits.

Brits displaying their attempted patriotism by wearing Union Jack clothing in public and sticking to British food also ranked highly, with right percent and seven percent respectively.

‘Instagram influencers’ constantly snapping selfies on their mobile phones – a new annoying trait among holidaymakers over the past few years – also made the lsit with five percent of the vote.

This group is described as someone who’s built a reputation around a certain niche on the piopular social media platform.

They will often work to build engaged audiences that trust them and what they promote.

Completing the list of the most annoying traits from UK holidaymakers was playing their own music loudly in public (four percent), wearing swimwear while not at the beach or hotel pool (four percent), and sunburnt bodies on show (two percent).

Adrian Murdock, co-founder of hoo, said: “Things are certainly starting to look up for the travel and tourism sector and fingers crossed that 2022 is the year we see the return of foreign holidays.

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“The Government’s decision to scrap the testing requirement on return to the UK will certainly help and no doubt many of us are already dreaming of a warm beach during the long cold month of January.

As welcome as the Brits most certainly are when we go abroad, perhaps we’re also ready to do away with some of those more embarrassing traits that we’ve become notorious for while visiting foreign lands.”

Survey of 1,025 UK population carried out by hoo via consumer research platform Find Out Now on January 6.

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