Fast and furious Strava users react to dramatic price hike

Strava, the popular fitness subscription platform, has hiked prices without warning for users around the world.

The company’s app is loved by fitness fanatics because of its range of features and cross-platform functionality.

But many are speaking out with concern after the seemingly random price rises that hit just as New Year’s resolutions may be starting to falter. In the UK, it appears the price went up by 15 per cent while other users are having to pay twice what they did before.

‘To be honest I signed up on an offer for £18, and was shocked to see I have paid £47 for the past two years,’ wrote one user on the Strava subreddit.

‘I’m definitely not up for paying any more. Garmin Connect does all I want.’

Another posed an email they received from Strava informing them their subscription would be increased from $59.99 to $99.99 – a 67 per cent increase.

Others took to Twitter to share their grievances.

Most of the annoyance seems to stem from Strava’s inability to clearly articulate what the respective price rises are in various regions and why they differ.

‘This ball of spaghetti is such a mess that I don’t even think Strava knows what they’re doing at this point,’ wrote fitness tech blogger DC Rainmaker on his popular blog.

‘In short: For some people, prices will double overnight. For others, it’ll be nothing. Others still yet will split the difference on a wide-ranging scale in between those points.

‘The determining factor? Theoretically a combination of which country you’re in, when exactly you signed up, whether you’re on annual or monthly plans, and finally, exactly what today’s date is, relative to the date of your subscription renewal. I’m not kidding, you can’t make this up.’

The new price plans will go into effect from 2nd of February and the new charges will appear on the Account section of the Strava website .

Strava says it will email people 30 days before their renewal date to alert them of their updated price.

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