Former Dreamboys boss found dead in his cell weeks after being jailed

The former boss of Dreamboys has been found dead in his prison cell just weeks after being jailed for trying to kill his girlfriend.

David Richards, 42, was found guilty of the attempted murder of Alex Alam last year, after seeing reality TV star Kirk Norcross kiss her outside her home in Stock, Essex.

Richards’ body was found by staff at Lowdham Grange prison in Nottinghamshire yesterday, it was reported.

An independent investigation has been launched at the Category B men’s jail, according to the MailOnline.

In January, Richards fought off  tears as he was sentenced to 27 years in prison for trying to kill 32-year-old Ms Alam.

Chemsford Crown Court previously heard how the former boxer had battered Ms Alam around her head with an axe at least six times as she put her dogs in bed.

He waited in darkness for five hours outside her property in Stock, Essex, while her children were inside.

‘Kirk Norcross, Kirk Norcross – in my house,’ he yelled as he bludgeoned her with the axe before trying to tie her up with cable ties.

The trial in November heard how the victim managed to escape from Richards as blood poured from her wounds and ran back inside.

As blood gushed from her head, Ms Alam dialed 999 to call police and made a desperate FaceTime call to Mr Norcross, telling him, ‘I am dying’.

The court was told Norcross described the scene as ‘a horror movie’.

‘She was covered in blood. I had never seen anything like it. It was like I was seeing a horror movie,’ the star told the court.

‘She said, “Kirk come back, I am dying. He has killed me”.

The court heard how Ms Alam had suffered years of domestic abuse in her husband’s hands before they split up.

She was finally granted a non-molestation order on February 14 banning Richards from contacting her after she complained to police that he had assaulted her and subjected her to coercive and controlling behaviour.

In a victim impact statement, she described feeling ‘disconnected’ from life, too scared to leave home after 6pm and suffering sleepless nights and flashbacks from the attack.

Richards who sold his company running the Deamboys for more than £1 million in 2019 had denied attempted murder, claiming he acted in self defence, but was found guilty.

Judge Turner told him: ‘Attempted murder is a grave crime and must be marked by a very substantial term of imprisonment.

‘No other term can be appropriate when a jury has concluded that you intended to kill another person.’

He was at the time jailed for 27 years for attempted murder, and a concurrent nine months for breaching the restraining order.

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