GB News viewing figures: Poll finds viewers MORE likely to watch after advertising boycott

GB News: Interview cuts off midway due to tech issues

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Turmoil over the power between bosses and main presenter Andrew Neil has caused problems for the channel, as well as a widespread boycott by a number of advertisers, key to the burgeoning channel’s revenue. A number of brands, including Sainsbury’s, paused their advertising agreements with the channel over concerns about the content being broadcast.

But it turns out the boycott could have had a different impact, with people more likely to watch the show because of advertisers pulling content.

The start of GB news has not been plain sailing for the channel, which counts big names like veteran broadcaster Andrew Neil, Dan Wooton and Nigel Farage among its presenters.

Some 336,000 viewers tuned in to watch the launch of the channel back in June.

But it went from bad to worse, with GB News was reported as attracting zero viewers during some of its slots by the rating agency, Broadcasters’ Audience Research Board (Barb).

Things picked back up again with Mr Farage’s debut show on the channel at 7pm on July 28, which attracted 107,000 viewers – 15,000 more than the BBC News show taking place at the same time.

Sky’s show, Sky News Tonight, was watched by only 35,200 people.

The success appears to have continued for Mr Farage as his show on August 5 pulled in 145,100 views, according to Guido Fawkes.

It beat BBC News’ 113,100 views and Sky News’ 29,100.

Mr Farage told Guido: “I am really pleased with the growth of these numbers and was surprised to beat Sky and the BBC news channel combined last night.”

He added: “GB News will go much further.”

But a new survey from CT Group, commissioned by GB News, found that 29 percent of 1000 participants were more likely to watch the channel because of the boycott.

This is compared to 14 percent who said they were less likely to tune in because of it.

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The poll found that 57 percent of people believe that consumer goods companies should not take public political stances – compared to 15 percent who disagreed.

More than one in three, or 36 percent, of those surveyed say they would feel less favourable towards companies that cancel advertisements under “politically-motivated social media pressure”.

Just over a fifth, or 22 percent, of respondents said they would think more favourably of companies who did cancel adverts.

Brendan Clarke-Smith, Conservative MP for Bassetlaw, said: “These findings show the risk businesses are taking when they allow their marketing strategies to be dictated by those engaged in cancel culture.

“As always, these online mobs create noise, which is given traction by the mainstream media, but the vast majority of normal people out there just want businesses to focus on selling them the right products at the right prices.

“If Sainsbury’s wants to pander to the mob, enter the political arena and bend to the will of politically motivated campaigns, people will start changing where they shop.

“I don’t want my supermarket to have political views – I want it to sell me good food at competitive prices.”

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