Lee Cohen on Prince Harry and Meghan’s ended Spotify deal
Prince Harry and Meghan Markle are losing Hollywood as the “masses are losing interest and moving on to the next spectacle”, a PR expert has claimed.
The dire assessment comes at a difficult time for the Duke and Duchess of Sussex.
In June, it was announced that Harry and Meghan’s multi-year partnership deal with Spotify worth £15 million had collapsed.
And their lucrative deal with Netflix is said to be in the weeds due to the ongoing writer’s strike.
But the setbacks appear to be a symptom of a deeper problem, with Hollywood star’s reportedly keeping the couple at arm’s length in a bid to curry favour with Prince William and Princess Kate.
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How did we get here?
Public relations expert Royal McCormick ascribes Harry and Meghan’s current woes to their singular focus on the Royal Family since stepping down from royal duties in 2020.
The Media Relations Specialist and Co-Founder at Goldman McCormick Public Relations explained: “These two individuals are most well known for spilling the secrets of the Royal Family (to which they owe all their fame and wealth).
“If they had capitalised on the momentum during peak interest with the launch of their Spotify podcast (which they blundered), a fashion line, some type of educational membership course, or something similar; Harry and Meghan could have attained a higher level of prestige or at the very least, maintained their level of celebrity.”
Hollywood would happily indulge Harry and Meghan’s tell-all campaigns if there were still “money to be made”, but there are growing signs that the writing is on the wall, Mr McCormick said.
“As of now, it appears that the masses are losing interest and are moving on to the next spectacle and Hollywood is taking a cue,” he added.
Others are making similar noises. An inside source told People last week that Harry and Meghan have failed to deliver on expectations.
“The attention, commotion, and hubbub was wrapped up in the fact that Harry is a royal, and people threw money at them with hopes and dreams that it would translate into success,” a Hollywood insider told People.
“But I think it’s been a rude awakening for everyone — it’s like they built a house with no foundation.”
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The insider added: “The royal element, and in some ways the drama around them, inflated the price, deals and expectations.”
This is reflected in the polling. Although Americans initially sympathised with their plight, Harry and Meghan’s popularity has nosedived this year.
The release of the Duke’s tell-all memoir, Spare, in January of this year, appeared to precipitate the couple’s decline.
Polling by YouGov revealed the Duke of Sussex was liked by 52 percent of Americans in the fourth quarter of 2022 but this dropped to 46 percent in the first quarter of 2023, when he was also disliked by 26 percent.
Likewise, Meghan was liked by 38 percent in the final quarter of 2022, dropping to 36 percent in the first quarter of this year when she was also disliked by 24 percent.
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