Meghan admitted to being ‘people-pleasing little girl’ in blog

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Before marrying Prince Harry and into the Royal Family, Meghan Markle was a successful actress, activist and entrepreneur. While appearing on the hit legal drama Suits, the 41-year-old developed a social media presence, largely driven by her fashion sense, foodie posts and travel tips. Meghan had amassed a huge following, with three million followers on Instagram, 800,000 on Facebook, and 350,000 on Twitter. Then, in 2014, she founded her own lifestyle blog The Tig, which combined her passions and went against the “people-pleasing little girl” she once was.

The Tig, launched in May 2014, featured articles about food, fashion, beauty, travel and inspirational women.

For Meghan, it was a “passion project” and a petrifying move for someone whose career is based on “saying other people’s words”.

Writing on her blog in December 2014, Meghan recalled launching The Tig, whose name was inspired by the Italian wine Tignanello, in her ‘Year in Review’ post.

“Where did this year go?” she asked. “I know you’re probably like me and find yourself saying that at every year’s end, but seriously — where did 2014 go? It was just May and I was sitting with butterflies in my stomach, coercing my finger to press the send button on Twitter.

“It was time for me to say that this website, this passion project, this thing called The Tig, was going live. And I was petrified. That may come as a surprise to you, but let’s be real for a moment. I’m an actor. I have made a career of saying other people’s words for a living and making them sound believable.”

She continued: “Yes, we colour them with nuance and add subtext to the writing, but at the end of the day I can hide behind the character. It’s their words, their choices. The writer puts them on paper and I give them a voice. Simply speaking, I am the vehicle.

“But this Tig thing…that was all me. My thoughts, my words, my likes, my ethos. If you didn’t like it, then you probably didn’t like me. And I (including the people-pleasing little girl in me) had to be okay with that.”

The blog was highly successful, as Meghan noted, being named ‘Best of the Web’ in InStyle & Elle Magazine and attracting “unrelenting support” from loyal readers.

She wrote: “This brainchild of mine — of inspired living and dreams coming true, of food and fashion, fancy friends, of role models that make the earth shake, and travel that leaves you absolutely breathless — it caught on. My ‘little engine that could’ — did. And it’s because of you.”

Meghan concluded her post by admitting she was the “happiest I have ever been — personally, professionally, wholly”.

As a result of The Tig, Meghan became known for her fashion sense and released two collections with Canadian clothing company Reitmans in 2015 and 2016.

The blog also gave Meghan, a self-described foodie, a place to share her favourite restaurants and food spots. And in 2016, she hosted USA Network’s video series Power Lunch with Meghan Markle, discussing the culinary inspirations of five different New York kitchens.

However, in April 2017, The Tig closed. Meghan wrote: “After close to three beautiful years on this adventure with you, it’s time to say goodbye to The Tig. What began as a passion project (my little engine that could) evolved into an amazing community of inspiration, support, fun and frivolity. You’ve made my days brighter and filled this experience with so much joy. Keep finding those Tig moments of discovery, keep laughing and taking risks, and keep being the change you wish to see in the world.”

Less than a year later, in January 2018, she took all articles offline and deleted her social media accounts. Months later, she retired from acting and married Prince Harry, becoming the Duchess of Sussex.

Since Harry and Meghan are no longer working members of the Royal Family, having both stepped down in January 2020, there has been speculation regarding the blog’s comeback.

In February 2022, it was revealed Meghan filed an application to trademark ‘The Tig’.

The Duchess’s business manager previously filed documents in 2019 allowing Meghan, who was still a senior royal at the time, to keep the rights to her site until 2021.

A Palace spokesperson insisted there were “absolutely no plans to relaunch ‘The Tig’,” claiming the trademark was filed purely to “prevent false branding” and “avoid others purporting to be the Duchess”.

Now, an expert has suggested Meghan may return to her lifestyle blog as a means of boosting her popularity and reconnecting with fans.

Brand and culture expert Nick Ede speculated that the Sussexes may be reconsidering their PR strategy following recent blows. In the wake of their royal revelations and a satirical South Park episode, the couple have seen their popularity plummet in recent weeks.

Mr Ede told MailOnline that Meghan could now see The Tig as the key to future success. He said: “I wouldn’t be surprised if Meghan brings back The Tig or a similar lifestyle brand like Poosh and Goop.”

The brand expert believes the Sussexes will now be working behind the scenes to “boost their popularity”.

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