Thanks to their worldwide reach, popularity, and connections, Meghan and Harry could create a successful charitable organisation, according to one PR expert. Anthony Burr, founder at Burr Media, even believes the couple’s brand could “become a legacy”.
However, in order to do so, the Duke and Duchess of Sussex need to be careful with which causes they support, how they present themselves and become “a little more strategic”, the expert added.
Among the mistakes that Meghan and Harry can’t make in the future there is the participation in events similar to the JP Morgan forum they attended earlier this month, Mr Burr said.
The expert believes their attendance to the JP Morgan’s Alternative Investment Summit in Florida earlier this month was a faux pas which won’t resonate with their fans.
He told Express.co.uk: “Personally, I felt the JP Morgan public appearance in Miami was the wrong move at the wrong time.
“I would avoid further gigs such as the JP Morgan one.
“There will be organisations and brands queuing up to have a link or association with the couple, therefore it would be imperative for them to outline from the outset, the causes and brands which they feel they would like work with going forward.”
Mr Burr believes Meghan and Harry should pick just a handful of areas to focus their charitable work on – possibly those ones their fans can relate to.
He continued: “I would love them to become leaders to enhance a changing the world and make it a better place, but sometimes I feel they need to be a little more strategic with their decisions, and crucially, the timing of their announcements could be better thought through.
“They should focus on only two or three causes each.
“Then they won’t dilute their time or saturate their key messages.
“They would then become better known for what they did for the world, rather than just being Harry and Meghan.
“Caring and loving nuclear families resonate with everyone.
“With their immense power and wealth, if they can demonstrate the values of being decent human beings who are striving to make the world a better place whilst also bringing up children within those core values, who can then also take on their mantle, then the Harry and Meghan brand can become a legacy.”
Meghan and Prince Harry will launch their new non-profit organisation by the end of next month, when they are set to stand down as senior royals.
The Sussexes have been working on their new foundation for months now, and have recently carried out meetings with professors and experts at Stanford University to “brainstorm” ideas for their new charitable organisation.
Meghan and Prince Harry filed trademark applications for the Sussex Royal Foundation in July.
However, in their latest statement, they said their plans to build a foundation similar to Kate and Prince William’s Royal Foundation seem to have changed.
The section in the statement concerning their new charitable venture read: “As shared in early January on this website, The Duke and Duchess of Sussex do not plan to start a ‘foundation’, but rather intend to develop a new way to effect change and complement the efforts made by so many excellent foundations globally.
“The creation of this non-profit entity will be in addition to their cause driven work that they remain deeply committed to.
“While The Duke and Duchess are focused on plans to establish a new non-profit organisation, given the specific UK government rules surrounding use of the word ‘Royal’, it has been therefore agreed that their non-profit organisation will not utilise the name ‘Sussex Royal’ or any other iteration of ‘Royal.’
“For the above reason, the trademark applications that had been filed as protective measures and that reflected the same standard trademarking requests as done for The Royal Foundation of The Duke and Duchess of Cambridge, have been removed.”
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