Meghan Markle ‘needs to build brand that isn’t based on grievances’

Harry and Meghan situation 'volatile' says Tina Brown

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Meghan Markle needs to build a brand that is not just based on “grievances”, a royal author has said. Tina Brown, former editor of Vanity Fair and Tatler, said that the Duke and Duchess of Sussex had “to prove themselves now in the gladiator arena of entertainment”.

The author of The Palace Papers said that while former soldier Harry has the Invictus Games, Meghan needs to develop her own brand beyond “grievances”.

Speaking at the Cheltenham Literature Festival, Ms Brown said: “Harry’s always going to be royal.

“He will always have the iconic status that that has. He does have an identity, his Invictus has an authenticity and people relate to that.

“I think Meghan does really need to find the thing she cares about the most and develop her own sort of brand that isn’t just a grievance brand — that is actually something we recognise as hers.

“It’s hard to find that and I think she hasn’t yet found that but I think she could if she rows back from the focusing always on what didn’t work.”

Ms Brown also said Harry and Meghan, who are living in the US after quitting as working royals, had underestimated the challenges of moving into commercial activity.

She said: “The Sussexes didn’t realise how hard it was to create a rival platform. You’re essentially at the mercy of PRs.

“The people who achieved it, the George Clooneys and the Oprahs, they are very good at it.

“It’s very difficult when you want to be above it. It’s much harder than it looks.”

Ms Brown added: “Given that they’ve now staked their livelihoods on product, on entertainment, it’s going to be about what they do.”

Harry and Meghan stepped back from royal duties in March 2020 for a new life in California.

They have set up home in the celebrity enclave of Montecito with their two children Archie and Lilibet.

A year after quitting official duties, the Sussexes hit out at the royals in their explosive Oprah Winfrey interview.

Meanwhile, in an interview with The Cut in August, Meghan hinted she could have more to say about royal life.

She told the American magazine: “It’s interesting, I’ve never had to sign anything that restricts me from talking.”

It comes amid question marks over Harry’s tell-all memoir, which is due out later this year.

Ms Brown suggested the book “won’t see the light of day” as there would be “no way back” for the Duke if it is released.

The royal author also claimed King Charles could pay off the publishers.

Speaking at the Henley Literary Festival, Ms Brown said: “They are now in this bind, where they’ve taken all this money and Harry has made this book deal where he’s supposed to spill everything about his horrible life as a royal, but now he’s actually tortured about it because he understands there is no way back if he does it.

“If the book continues, I don’t think there is any way for Harry to return. So my view has always been that the book won’t see the light of day.

“The window is beginning to close but I always thought at some point a deal would be made and Charles would have to pay back the advance to stop Harry writing this book.”

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