Meghan Markle: Expert discusses Duchess' 'business investment'
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Meghan and Harry have already accumulated a vast number of deals since leaving the Royal Family last year. Although their new contracts with Netflix and Spotify are their most lucrative to date, the couple have agreed to a partnership with consumer goods company Procter & Gamble, and even co-chaired Global Citizen’s large event, VaxLive, back in April. Harry has also taken on the role of Chief Impact Officer for the US mental health company, BetterUp.
Although Meghan has been laying low recently after giving birth, she surprised royal fans when she revealed that she had started her own investment portfolio at the end of last year.
The Duchess of Sussex became a startup investor back in December, when she confirmed that she had helped fund Californian instant coffee company, Clevr Blends.
The startup makes instant oat-milk lattes and is led by co-founder and CEO Hannah Mendoza.
The investment was the first of Meghan’s to be made public, and the Duchess promised she intended to support female-founded companies.
Meghan told US magazine Fortune: “I’m proud to invest in Hannah’s commitment to sourcing ethical ingredients and creating a product that I personally love and has a holistic approach to wellness.”
The company sells four different types of instant lattes which sell for $28 (£20) along with a milk frother and travel mug, and has vowed to give one percent of its profits to organisations fighting for food justice in the States.
However, on the same day, Meghan appeared in a surprise video for CNN’s Heroes: An All-Star Tribute to honour those volunteers who fed those in need during the pandemic.
She said: “In the face of this devastating reality, we also saw the power of the human spirit and the remarkable ways that communities respond in challenging times.”
CNN’s Max Foster said the video was recorded two weeks before, in LA, but only came out on the day Fortune revealed her investment in designer lattes.
Keen royal watcher @UKRoyalTea was quick to question the timing of these two announcements on Twitter.
The account tweeted: “I’m so perplexed by the timing of this announcement.
“It completely overshadows her CNN appearance (which was good!) by highlighting as an investor in what is a luxury wellness brand.”
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The account asked: “Is she devastated by people going hungry or trying to get rich women their designer lattes?
“As sustainably sourced and women-led as the company may be, announcing this today just seems tone deaf to me.”
@UKRoyalTea’s tweets received more than 200 likes and were praised by other royal watchers for being “on point”.
As the Sussexes do not currently have any social media accounts, Meghan also sent a Clevr Blends package to Oprah Winfrey so the famous TV presenter and billionaire could promote it on Instagram — a move which again seemed a step away from her campaigning against poverty.
But, Meghan and Harry did make poverty one of their key concerns as soon as they relocated to the US, and were seen volunteering and delivering food to immunocompromised people in April last year.
Months after that, Meghan told CNN: “We know the value of food: as nourishment, as a life source, and in moments of crisis, the warmth of a meal can feel as comforting as a much needed hug — especially in the absence of human contact due to the social distancing we’re all experiencing.”
However, her words about supporting those in poverty stand in stark contrast to the complaints she and Harry shared in their interview with Oprah in March this year.
During their bombshell CBS Special, Harry said his family had “literally cut me off” without any money when he left the royal fold, and said it was only due to the £10million estate left to him by Princess Diana that the Sussexes could enjoy their new lifestyle.
They purchased a sprawling mansion in the secluded Californian community of Montecito last year, estimated to be worth $14million (£10million) with a $9.5million (£6.87million) mortgage.
With their lucrative Netflix and Spotify deals under their belt, the couple are also said to be multi-millionaires and substantially richer than the Duke and Duchess of Cambridge who are financed through the Prince Charles’ Duchy of Cornwall.
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