Most popular royal home – the Royal Family’s most sought after residences

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Many of us take an interest in Royal residences across Britain, whether we’ve visited or simply seen photographs of them. Research by Interior Design Specialists Stelrad have found that there seems to be a lot of interest in the places the Royals call home. From the most instagrammed homes to the most popular Royal inhabitants – our intrigue for Royal interiors is clear to see, but who comes out on top?

Whether you’re interested in Buckingham Palace or the Duke and Duchess of Cambridge’s Kensington Palace apartment, you’re sure to find some insight into the Royals on their residence – social media pages, or through a simple Google search.

With many of the Royal Family joining Instagram in recent years, social media users across the world have gained more authentic insight into the world of Royal residences.

The most Instagrammed Royal Residences

Research by interior design experts at Stelrad found that The Queen and the Cambridge’s came out on top with the most ‘Instagrammed’ Royal residences.

Having joined Instagram in March 2019, The Queen has featured in many posts on the Royal Family Instagram page ever since.

Ranked by popularity and frequency of search terms, data showed that Buckingham Palace was top of the public’s list when searching for Royal intel.

With 372,400 monthly Internet searches and almost 1.5 million Instagram posts, the London-based landmark stands as the most intriguing Royal residence to Instagram users across the world.

Windsor Castle ranked as the second most searched of the Royal lodgings, with 237,700 monthly searches – and Kensington Palace fell close behind in the second most Instagrammed residence, with more than four and a half thousand posts.

Will and Kate’s Kensington Palace residence is 82 times more popular than Harry and Meghan’s old residence, Frogmore Cottage – which has just under five thousand posts.

The Duke and Duchess of Cambridge receive an average of 92,100 Google searches per month regarding their Apartment 1A home in Kensington Palace.

The Queens’ residences – ranked

With a total of five separate residences in the UK, The Queen has gained her fair share of attention through Google and Instagram

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Ranked in order of the most searched residence – this is how The Queen’s five estates faired in monthly Google popularity:

  1. Buckingham Palace (372,400)
  2. Windsor Castle (237,700)
  3. Balmoral Castle (42,800)
  4. Sandringham House (14,700)
  5. Hillsborough Castle (14,100)

Clarence House

The Prince of Wales and Duchess of Cornwall have a total of four UK residences, though it is thought that they spend most of their time between their London residence, Clarence House, and their Gloucestershire manor, Highgrove House.

Clarence House stole number five in the top five most searched Royal estates, with a surprising 42,000 searches a month on Google and a huge 30,845 Instagram posts.

The pair’s London residence is almost twice as popular with the public, with more than 42,500 searches compared to just 23,300 searches for their Gloucestershire manor.

The least searched Royal interiors…

These three Royal residences take the bottom three rankings on both Instagram and Google:

  • St James’s Palace- an average of zero searches per month
  • Thatched House Lodge – Home to The Queen’s cousin, Princess Alexandra
  • Llwynywermod – Prince Charles and Camilla Parker Bowles

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