Political correctness gone mad! Words ‘Easter, egg’ dropped from seasonal chocolate treats

This Morning: Alice Beer issues warning over easter eggs

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With Easter around the corner, shelves are stocked full of confectionary goods but the likes of Galaxy, which is made by Mars, has removed the word “Easter” and “egg” anywhere on its outer packaging. Others have moved the description to side labels or on the chocolate itself.

And now, Allyson Stewart-Allen, chief executive of International Marketing Partners, said it is to make sure “non-Christian countries are not compromised”.

She said: “The fact that brands are removing the words ‘Easter’ and ‘egg’ from their confectionary products this season is an attempt to find ways not to avoid the words but to make sure their marketing opportunities in non-Christian countries are not compromised.

“In the multi-cultural society that the UK now is it may be that the majority of target customers do not celebrate Easter and therefore being able to offer that product as a gift for non-Christians is a domestic opportunity for the manufacturers.

“If this is a sign of a deeper trend then expect December 2021 to possibly be a time of seasonal rather than Christmas items as manufacturers try to maximise the market opportunity.”

Speaking to the Metro, she added: “You could also argue it’s about globalisation because these products move around the world if they’re not caught in the Suez Canal.

“This Galaxy egg will show up in sub-Saharan Africa or other market places where such products are sold so you can also say part of it is the impact of globalisation where you don’t need to roll out a new package, you can just ship the same products around the world.

“It may well be that minimises packaging waste and plays to their ESG (Environmental, Social and Governance] agendas.”

However, Cadbury has said they would continue to use the word “Easter” in their current product range.

They said in a statement: “We have used the word Easter in our marketing and communications for over 100 years and continue to do so with our current Easter product range.”

Sainsbury’s added: “Customers can find our eggs available in store and online, clearly labelled as part of our Easter range.”

Back in 2017, Cadbury came under fire from the Church of England for “airbrushing faith” after it dropped “Easter” from its annual treasure hunt.

The Archbishop of York, John Sentamu, argued the decision had something to do with the Cadbury’s founder have Quaker roots.

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He said: “It is obvious that for him Jesus and justice were two sides of the one coin.

“To drop Easter from Cadbury’s Easter Egg Hunt in my book is tantamount to spitting on the grave of Cadbury.”

Former Prime Minister Theresa May – the daughter of a vicar – also attacked Cadbury’s decision to drop the word from their hunt.

She said: “I’m not just a vicar’s daughter – I’m a member of the National Trust as well.

“I think the stance they have taken is absolutely ridiculous.

“I don’t know what they are thinking about frankly.

“Easter’s very important. It’s important to me.

“It’s a very important festival for the Christian faith for millions across the world.

“So I think what the National Trust is doing is frankly just ridiculous.”

A spokesperson from Cadbury said it was “simply not true” the word “Easter” did not feature in their marketing campaign.

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