A small Cornish community is an unlikely tourist trap that attracts tens of thousands of people to its shores per year.
The cosy seaside town of Polperro is tucked into an enclave on the Cornish coast, with homes and businesses tightly packed together along the water’s edge.
The community is home to just 1,554 permanent residents but attracts its fair share of Cornwall’s approximately five million visitors per year, having once welcomed 25,000 tourists a day.
Visitors and residents are so enamoured with the community that they have dubbed it one of the coolest places to live.
Thousands of Britons have bestowed the title upon Polperro after falling in love with its uniquely Instagrammable scenery.
CBD oil firm Naturecan asked 5,000 people to vote for the coolest town in the country earlier this year, with their responses used to compile a top 50 list.
Polperro came atop the competition as “one of Cornwall’s prettiest villages”, with most people backing the town ahead of some of the UK’s most famous towns and villages.
Naturecan cited the town’s picturesque vistas, especially its shops and restaurants “clustered around the harbour”.
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Those sights have attracted TV production firms, with the Hairy Bikers and ITV’s Echo Beach having been filmed locally.
The publicity – coupled with an additional Instagram boost – has propelled Polperro’s tourist scene.
Andy Duckworth, the firm’s chief executive, said Polperro is “loved by film-makers and tourists from all over the world” and praised social media for extending the town’s reach.
While the town is reaping the rewards from its tourism boost, it hasn’t seen one problem similarly popular towns have; second homes.
In February 2022, former Polperro Mayor Mike Jelly, the human embodiment of the town’s “cool” energy, said the community is its greatest strength.
Ex-Mayor Mike told Cornwall Live that, while there are second homes, they aren’t such a significant issue as permanent residents work together and contribute.
He said: “When I first arrived in Polperro and got chatting to people in the pub, no one asked me what I did.
“People label you by who you are and what you contribute to the village, not by what you carry. There’s no feeling of separatism, everyone works together. It’s a beautiful community.”
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