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Prince Charles and Camilla quietly changed their name on their Twitter account from ‘Clarence House’, their central office, to ‘The Prince of Wales and Duchess of Cornwall’. This significant change, which brings the royals closer to their online audience, comes two months after Kate and William made a similar choice.
In May, the couple changed their Twitter and Instagram screen names from ‘Kensington Palace’ to ‘The Duke and Duchess of Cambridge’.
Prince Charles and Camilla joined Twitter in October 2010 and have racked up almost one million followers over the past ten years.
While their growth online has been slower than the one experienced by other younger members of the Royal Family, Prince Charles and Camilla has seen a spike in engagement and following over the past four months, according to an aide.
At the height of lockdown, the couple increased their use of social media and invited their followers into their home to stay in touch and continue to speak about causes they care about.
This increased use of social media resulted in a spike in interest, the aide told Vanity Fair.
They said: “The prince and duchess were in lockdown like everyone else and couldn’t be seen in person, so they wanted to find another way to connect with people.
“They hadn’t done many social media messages before, but they quickly realised this was the way forward and a means of being visible and immediately connecting with people, which is what they always want to do.”
Over the past four months, Camilla and Charles filmed several videos from their offices or garden to deliver speeches.
They also took part in video calls with journalists or their patronages.
Most notably, Prince Charles was the first royal to officially open a Nightingale hospital via video link from his home in Scotland.
Camilla, on the other hand, took part in a heartwarming video call with former Strictly Come Dancing judge Dame Darcey Bussell and broadcaster Angela Rippon to speak about the ways she has continued to keep herself fit while self-isolating.
Speaking about online dance classes for the elderly called Silver Swans, Camilla said: “I do a combination of a bit of Silver Swans and a bit of pilates and a lot of walking which I love.
“We’ve all got to keep active. If we don’t we’ll seize up and won’t be able to get out of bed in the morning.”
Even after lockdown measures started to ease, the prince and duchess have continued to speak to their fans through social media.
Last Friday, to mark her 73rd birthday, Clarence House shared two pictures of Camilla.
With the snaps, the Duchess of Cornwall gave a rare glimpse of the gardens at her residence in London.
Camilla and Prince Charles travelled to Scotland in mid-March, 10 days before Boris Johnson issued the lockdown.
The couple returned to London in mid-June to meet, alongside Prince Charles, French President Emmanuel Macron.
The French statesman travelled to the UK to mark the 80th anniversary of General Charles De Gaulle’s Appel.
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