Royal Family break tradition by ‘thinking outside the box’ with latest charity ventures

Royals help to highlight contemporary issues says expert

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A royal expert and photographer has praised the leading members of the Royal Family for transitioning from “traditional attending flower showers” to tackling issues that are currently affecting society. Ian Lloyd told Express.co.uk that in contrast to the engagements carried out by the Queen Mother, the monarchy has modernised and is committed to shedding light on “contemporary” issues. In recent weeks, Prince William and Prince Charles have taken action against climate change whilst the Duchess of Cornwall has lent her support to a campaign calling for an end to violence against women. 

Speaking of Prince William’s recent climate commitments, Ian Lloyd said: “It’s thinking outside the box, so in my lifetime and before that, the Royal Family just ticked over by doing the same engagements.

“For instance, when the Queen Mother joined the family in 1923, one of Queen Victoria’s daughters, Princess Helena, had died that year, and the Queen Mother took on some of her patronages and kept them for life.

“It was very slow-moving, and I remember when the Queen Mother and Princess Margaret died, Prince Andrew said at Sandringham they had a table laid out with all the charities and the organisations that the Queen Mother and Margaret had worked for.

“The family went through and selected the ones they might be interested in, so they were all adopting the same causes, say the Red Cross or Barnardos – very worthy causes but now they’re thinking with charities and organisations outside of the box.

“What I mean by that is that they’re thinking of the causes that affect us at the moment, the most obvious is climate change and in Prince William’s case mental health, Camilla also made a very newsworthy statement about violence against women.”

Both Camilla and William have made headlines in recent weeks with their activism towards these causes, whilst Kate has received praise for her charity work in tackling addiction.

The Duchess of Cambridge made an appearance alongside celebrity hosts Ant McPartlin and Declan Donnolly at an Action on Addiction event, where she gave a moving speech calling for compassion for those suffering with alcohol and drug dependencies. 

Mr Lloyd continued: “These are things that royalty 40, 50 years ago wouldn’t have treated at all but they are contemporary issues, they’re issues that affect us and they’re issues that if they highlight, people take notice.

“They’re adopting causes that are valuable at the moment, and I’m struck by that, that they’re just not taking on the traditional attending flower shows and cutting ribbons to open hospitals.”

William and Charles are 'enjoying working hard' says expert

On Wednesday evening, the Duchess of Cornwall gave a passionate speech at the launch of a project called Shameless which is supported by the Women of the World Foundation and is aimed at changing attitudes to sexual violence.

In front of an audience that included Carrie Johnson, she warned of a “culture of silence” around sexual violence and said: “It takes an entire community, male and female, to dismantle the lies, words and actions that foster a culture in which sexual assault is seen as normal.”

The 74-year-old Duchess has worked with victims of sexual assault since 2009, and in September, she was named as the first patron of Nigeria’s first sexual assault referral centre. 

Meanwhile, Prince William has received widespread praise after he launched his inaugural The Earthshot Prize, which awards five winners with £1million each to develop their innovative solutions to tackling climate change. 

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It has been billed “the most ambitious environmental award in history” and is due to run for the next decade.

On October 17, the Duke and Duchess of Cambridge attended the first awards ceremony at Alexandra Palace, where they both took to the stage to address the climate crisis. 

Celebrities such as Coldplay, Ed Sheeran and Emma Watson also participated in the star-studded event, which was televised on BBC One.

The Cambridges will join Prince Charles and Camilla at the COP26 climate summit next week, where they will host world leaders at a diplomatic reception on November 1. 

The Queen “regretfully” decided against travelling to Glasgow for the important summit, but will instead address the assembled delegates via a recorded video message. 

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