Shoppers’ anger as M&S brings back controversial Christmas wrapping

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M&S shoppers have told of their frustration after the brand announced the return of its ban on plastic from its Christmas wrapping paper for the second year in a row. 

An M&S spokesperson said: “We’re really proud that for the second year running our Christmas greeting cards, gift bags and wrapping paper are all plastic-free – and 100% recyclable.” 

They added: “We’ve had fantastic feedback from customers and have carried out testing to make sure the labels on our wrapping paper rolls are easy to remove and do not cause damage.”

But the move appears to be dividing shoppers, BirminghamLive reports.

On one review, Clark writes: “This wrapping paper is of very high quality but whoever manufactures it and decided to secure each roll in 3 sections with an adhesive band obviously didn’t undertake any testing. When trying to remove the adhesive bands you find they peel away in tiny pieces to the point they damage the wrapping paper and you instantly lose 6/8 inches on each roll. This is such a shame as like I said the actual paper, whilst not cheap, is very good.”

Another wrote: “Bought this wrapping paper with 5 peel me stickers which were very hard to remove and kept tearing and damaging the wrapping paper, this was to be a quick job now still trying to remove stickers. Wrapping paper design in lovely but first 20cm of paper will have to be cut off.”

In response to one critic on social media, the chain wrote: “We have removed all the plastic from our entire Christmas roll wrap range this year. And to help ensure you still have the same M&S quality we have added an extra 15cm of paper to account for any paper damaged during the removal of stickers.

“So you have exactly the same amount of usable wrap as last year, we just use the extra wrap as protection.”

It came after a consumer wrote: “Started wrapping my Christmas presents this morning, using the wrapping paper I got from Marks & Spencer last month in Paris. Which made me unbelievably angry.

“It is plastic-free and also ruined on half a metre because the damn stickers don’t peel off properly! What a waste!”

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