Twitter plans to change the pricing of its Twitter Blue subscription to $11, from $7.99 on its iPhone app to offset Apple’s app store fee.
The paid subscription will reportedly cost $7 if paid for on the website, as reported by the Information on Wednesday, citing a person briefed on the plans.
The move is likely a pushback against Apple’s 30% cut on any payments made by users via apps on the iOS operating system, the report said.
The lower pricing on the website was also likely to drive more users to that platform as opposed to signing up on their iPhones, the report said. It did not mention whether pricing would change for the Android platform as well.
Musk, who took ownership of Twitter in October, is planning to roll out the platform’s paid verification service with different coloured checks for individuals, companies and governments after a botched initial launch led to a surge in users impersonating celebrities and brands on the platform.
Existing Twitter Blue subscribers who initially subscribed on iOS will need to upgrade to the higher price on iOS to receive a blue checkmark, according to Twitter.
‘They will receive a pro-rated refund for the remaining days in their previous subscription,’ said the website.
‘If existing subscribers on iOS do not want to upgrade, they can either cancel on iOS or else their existing subscriptions will be canceled with notice,’
Last week, Musk accused Apple of threatening to block Twitter from its app store without saying why in a series of tweets that also said it had stopped advertising on the social media platform.
Among the list of grievances tweeted by Musk was the up to 30% fee Apple charges software developers for in-app purchases, with Musk posting a meme suggesting he was willing to ‘go to war’ with Apple rather than paying the commission.
The fee has drawn criticism and lawsuits from companies such as Epic Games, the maker of ‘Fortnite’, while attracting the scrutiny of regulators globally.
Musk later met Apple chief executive Tim Cook at the company’s headquarters and later tweeted that the misunderstanding about Twitter being removed from Apple’s app store was resolved.
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