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Britain’s biggest brands fell by £30bn in 2020 due to the mitigating impact of the Covid pandemic which equates to a drop of eight percent. The UK’s best-known brands often coast on the “power of their name and heritage” despite the struggles of Covid, the ongoing energy crisis, Brexit and more which have caused issues for many. Express.co.uk has compiled a list of the UK’s most valuable brands.
The value of Britain’s top brands is only beginning to recover according to a recent brand analysis from Kantar.
The rate of recovery is accelerating at a faster pace than before the pandemic according to the report.
The total value of the UK’s top 75 brands has risen by 22 percent since 2020 which is ahead of the six percent global economic growth forecast in March by the International Monetary Fund (IMF).
The overall value of the top 74 UK brands has jumped to hit ¢279bn (£205bn) in 2021, which is up six percent from 2019.
The UK has the second-highest growth rate of all 30 brands across all countries Kantar analysis for BrandX.
The UK’s growth rate is at 21 percent, which is behind China at 54 percent.
This is followed by the USA, Italy, Germany and France who are all in growth at 17, 11, six and five percent.
Several other countries including Spain, the Netherlands, Japan and Canada are in
Vodafone is now the sole UK brand represented in the global top 100 list.
The top 10 most valuable UK brands are as follows:
- Vodafone: $30.9bn (£22.69bn)
- HSBC: $15.6bn (£11.46bn)
- Shell: $15.4bn (£11.31bn)
- Tesco: $11.3bn (£8.3bn)
- Lipton: $10.7bn (£7.86bn)
- Sky: $10.6bn (£7.79bn)
- BP: $10.5bn (£7.71bn)
- BT: $10.5bn (£7.71bn)
- Johnnie Walker: $8.3bn (£6.1bn)
- Dove: $7.3bn (£5.36bn).
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The fastest risers in the portfolio of British brands is the Royal Mail which has climbed by 83 percent – meaning it now ranks as 52nd in the UK’s brand list.
Ocado is the second-largest grower, rising 72 percent to the 13th top brand, followed by Asos rising 65 percent to 27th place.
Deliveroo is another brand that increased its place within the UK growing 57 percent to 25th place in the UK’s top brands list.
Gambling brands have also climbed with Betfair rising 45 percent and William Hill rising by 41 percent.
Over recent months, the UK has struggled with significant disruption to its supply chain across many brands.
This has led to delayed deliveries, increased prices and gaps on the supermarket shelves.
Nandos, Ikea and even BP, one of the UK’s strongest brands, have reported problems.
Prime Minister Boris Johnson claimed supply chains are “very reliable” in the weeks before Christmas amid widespread retailer insight claiming the festive season could be a “nightmare” due to shortages.
The speculation about shortages of toys, turkeys and more ahead of Christmas has prompted a surge in early sales for Turkeys with Iceland reporting frozen turkeys have increased by more than 400 percent compared to this time last year.
Food retailers have also reported festive foods such as pigs in blankets may not be available for Christmas Day.
The Chancellor of the Exchequer said the shortages could “last for months”.
Rishi Sunak told the Daily Mail: “It’s reasonable that people expect us to do what we can.
“But we can’t wave a magic wand and make global supply chain challenges disappear overnight.
“With regards to butchers, my understanding is that those are indeed on the shortage occupation list that we already have.”
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