Waitrose stops selling Warburtons in supermarkets over quality row

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Waitrose has axed all Warburtons products from its supermarkets across the UK over a row over quality issues. It comes as customers vow to shop elsewhere after the supermarket giant made the decision to axe all of the much-loved products from its stores. The baker, run by pro-Brexit Jonathan Warburton, sells 124million of their famous crumpets in the UK annually but these and other breads were all pulled from the supermarket’s shelves last year.

The sales of crumpets are up by 10 per cent in the UK, with Warburtons coming out on top as thousands stock up on their popular item. But at Waitrose, sales of their own-brand crumpets have dropped by 15 per cent – according to reports.

The supermarket has said the baker’s “performance didn’t meet their expectations”. Warburtons said: “Consumers recognise the quality. We would of course love to be back on their shelves in the future.”

Some have claimed the middle-class supermarket’s decision was related to Jonathon Warburton’s Brexit beliefs, saying: “Warburtons supported Brexit, made this country suffer. It’s only fair now they suffer.”

One customer tweeted Waitrose to say: “I completely disagree with your decision to delist @Warburtons products. Their excellent crumpets are a nation’s favourite.”

But another pointed out: “There MUST be a Brexit angle to this, surely?”

One more customer said: “@waitrose having a spat with @Warburtons – will be shopping at Sainsbury’s then. Ain’t doing without!”

Some have vowed to boycott Waitrose for their decision to remove the items, with the row bearing a resemblance to the 2022 diseappearance of Heinz from Tesco shelves.

Waitrose has been bombarded with messages as to whether or not the items will return.

One social media user shared a Waitrose post from 2022, they claim has been deleted.

The post says that fewer Warburtons products were being stocked because other products were more popular.

Warburtons and Waitrose have been approached for comment.

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