Ben & Jerry's tells Suella Braverman to 'scrap the Rwanda plan'

Woke Ben & Jerry’s tells new Home Secretary Suella Braverman to ‘scrap the Rwanda plan’ in a ‘to do list’ for her first day on the job – before being told to ‘stick to selling ice cream’

  • Ben & Jerry’s has created a ‘to do list’ for new Home Secretary Suella Braverman
  • The brand placed ‘scrap the Rwanda plan’ at the top of six tasks for her first day
  • The list also suggested Ms Braverman should ‘introduce safe routes to the UK’ 

Ice cream company Ben & Jerry’s has been criticised for creating a ‘to do list’ for new Home Secretary Suella Braverman.

The company’s UK Twitter account shared a list of six items ‘to do’, which placed ‘scrap the Rwanda plan’ at the top.

It was dated for her first full day in the role yesterday, and also included a ‘coffee break’ and ‘ice cream break’.

The list also suggested Ms Braverman should ‘introduce safe routes to the UK for people seeking asylum’ and ‘lift the ban and give people seeking asylum the right to work’. 

She had also been told by the brand to ‘schedule a meeting with people with lived experience of the UK’s asylum system’. 

Ice cream company Ben & Jerry’s has been criticised for creating a ‘to do list’ for new Home Secretary Suella Braverman. Pictured, Ms Braverman on her first full day in the role 

The company’s UK Twitter account shared a list of six items ‘to do’, which placed ‘scrap the Rwanda plan’ at the top

In response, the Campaign For Common Sense created a ‘to do list’ for Ben & Jerry’s.

It had two tasks, ‘stick to selling ice cream’, and ‘stop trying to distract from the fact that you’re owned by a massive multinational called Unilever that exploits poor countries’. 

The original Tweet was met with widespread criticism, with people questioning why the brand was approaching the Home Secretary in this way.

Others praised the social media post. 

‘If you want to buy some ice cream you go to an ice cream company, if you want public policy you don’t,’ Tory MP John Hayes said, the Telegraph reported.

James Cleverly, the new Foreign Secretary, has previously condemned the brand for ‘statistically inaccurate virtue signalling’ following a tweet in 2020 that addressed migrants crossing the Channel on small boats.

The company had tweeted to Priti Patel, then home secretary, stating: ‘People wouldn’t make dangerous journeys if they had any other choice. The UK hasn’t resettled any refugees since March, but wars and violence continue. What we need is more safe and legal routes.’

Yesterday, Ms Braverman addressed Home Office staff in her first speech after taking on the role.

During this, she suggested that the UK may consider joint beach patrols with France in a bid to stop Channel crossings from migrants, The Telegraph reported. 

An ally of Ms Braverman told the newspaper that she is ‘determined’ to see the policy of offshore asylum processing work. Pictured, a group of people thought to be migrants arrive in Dover on an RNLI lifeboat 

This summer, a deal to extend Britain’s £54 million agreement with France last year was paused until both a new Prime Minister and Home Secretary were in place. 

‘Suella has floated that she wants to have joint patrols,’ and MP told the paper.

‘A lot of the French opposition was Emmanuel Macron posturing around the presidential election. We do joint security, we do joint intelligence and we do need joint patrols on their side.’ 

Ms Braverman, who was the attorney general, is thought to have legal expertise that could help her push the Rwanda asylum plan forward.

It is currently facing a High Court challenge over the legality of sending asylum seekers arriving in the UK to the landlocked African country.

Depending on the outcome of that case, the new Home Secretary will have to take charge of the controversial new and untested policy, which is set to cost taxpayers millions of pounds and is yet to see its first deportation flight take off. 

An ally of Ms Braverman told the newspaper that she is ‘determined’ to see the policy of offshore asylum processing work. 

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