“What is 669? Six days, six times, with duration being the key…”
It caused outrage among internet users with one saying: “Making a lewd joke in public and notoriously promoting it – are you being responsible to minors? Thumbs down this time.”
Another added: “This is just revolting.”
And another added: “Who on earth would have the energy to 669 at home after 996 during work?”
Ma also urged couples to procreate and called children a better investment than property.
He added: “The first KPI of marriage is to have results. There must be products. What is the product? Have children.
“Marriage is not for the purpose of accumulating wealth, not for buying a house, not for buying a car, but for having a child together.”
Ma co-founded Alibaba in 1999, which is the Chinese equivalent of Amazon.
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