From 'It's not for girls' to 'Think different' — can you remember the firms or products these phrases were plugging?

IT seems some brands have ad enough of their famous catchphrases – and are giving them a commercial break.

KFC has paused its classic “Finger lickin’ good” slogan after 64 years, admitting the message “doesn’t quite fit” during the coronavirus pandemic.

And after nearly a century, John Lewis is ditching its renowned “Never knowingly undersold” promise to focus on online shopping.

They follow plenty of other companies who axed slogans that had seemed part of everyday life — but can you recall which firms or products these phrases were plugging?

  1. It’s good to talk
  2. Good things come to those who wait
  3. The future’s bright
  4. Oh yes
  5. Why have cotton when you can have silk?
  6. Maybe she’s born with it
  7. Try something new today
  8. It gives you wings
  9. 8 out of 10 cats prefer it
  10. Reassuringly expensive
  11. Don’t leave home without it
  12. Have a break
  13. Once you pop you can’t stop
  14. Think different
  15. It’s not for girls
  16. Sometimes lighter is better
  17. The ultimate driving machine
  18. One slice is never enough
  19. The best a man can get
  20. Full moon, half moon, total eclipse

1: BT, from 1994 to 1998, replaced by “Tell someone”. 2: Guinness, from 1996 to 2004, replaced by “Out of the darkness comes light”. 3: Orange, from 1995 to 2008, replaced by “I am”. 4: Churchill insurance, from 1996 to 2019, replaced by “Chur-chill”. 5: Galaxy chocolate, from 1987 to 2000. Since replaced by “You can do it all”. 6: Maybelline make-up, from 1991 until 2015. 7: Sainsbury’s, from 2005 to 2011, replaced by “Live well for less”. 8: Red Bull, from 2002 to 2014. 9: In 2004 Whiskas had to change its slogan to “Eight out of ten cat OWNERS said their cat prefers it” after a complaint to regulators. 10: Stella Artois, from 1987 until 2007, when it was changed to “Pass on something good”. 11: American Express, from 1975 for 25 years. 12: Kit Kat, from 1957 to 2004, replaced by “Make the most of your break”. 13: Pringles, from the 1990s but replaced by “Once you pop, the fun don’t stop”. 14: Apple, from 1997 to 2002. 15: Yorkie bars axed the slogan in 2011 after sexism claims. 16: Heineken axed the 2017 line amid racism claims. 17: BMW, from the 1970s to 2006. 18: Viennetta ice cream, from early 1980s to 2000s. 19: Gillette, from 1989 to 2019. 20: Jaffa Cakes, from 1999 to the early 2000s.

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