Grab yourself a pair of Gucci trainers… for just £8.99!

Grab yourself a pair of Gucci trainers… for just £8.99! But don’t expect to show them off in the pub when lockdown ends

  • Gucci’s latest pair of trainers cost just £8.99 and have the iconic logo on the sole
  • The shoes are a ‘virtual’ pair – making them perfect for social media snaps
  • Owners of the Gucci Virtual 25s scan camera over feet and the shoe appears

If you have always wanted a pair of Gucci trainers but been put off by the hefty price tag, you may be in luck.

The luxury brand’s latest pair cost just £8.99 and have the iconic logo on the sole – but there is a catch.

The shoes cannot be worn in real life. They are a ‘virtual’ pair – making them perfect for social media snaps but little else.

Owners of the Gucci Virtual 25s scan a camera over their feet and the bright green and pink high-top shoe appears. 

Owners of the Gucci Virtual 25s scan a camera over their feet and the trainers appear

The Italian designer, whose trainers usually cost between £400 and £900, developed the pair in partnership with Wanna, a Belarus-based fashion technology company which uses augmented reality (AR).

They can be ‘worn’ using Gucci and Wanna’s apps, on online gaming platform Roblox and other social media sites. It comes amid growing popularity of virtual collectibles.

Earlier this month a tweet sold for £2.1million while a digital-only collage by artist Beeple fetched £50million.

Twitter co-founder Jack Dorsey auctioned the first ever tweet on the site and will donate the proceeds from its sale to charity GiveDirectly’s Africa response fund. 

The tweet from 2006 said: ‘Just setting up my twttr.’

The Italian designer developed the pair in partnership with Wanna, a Belarus-based fashion technology company which uses augmented reality (AR)

Both were sold as NFTs, non-fungible tokens, which is a unique certificate of ownership tied to a digital asset. 

Sergey Arkhangelskiy, Wanna co-founder and chief executive, said fashion AR will keep growing and soon be integrated into shops.

He said: ‘Our goal as a company is to actually supersede the product photos… and substitute it for something which is way more engaging and closer to offline shopping.’

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