Lord Sugar shows off new phone on Twitter revealing his underwear

Does it come with a flash drive? Lord Sugar shows off his new mirrored-screen Samsung phone on Twitter… but ends up showing his underwear

  • The Apprentice boss, 72, took to Twitter to show off his new Samsung S10 
  • He filmed himself holding it but the mirrored screen revealed his underwear 
  • Sir Alan was mocked on Twitter for filming it with rival iPhone and pants reveal  
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Lord Sugar, 72 (pictured) filmed himself showing off his new Samsung S8 yesterday and uploaded the clip to social media

Lord Sugar unwittingly revealed his underwear on Twitter when the screen of the new phone he was showing off gave his followers a sneak peak in the reflection.

The Apprentice boss, 72, filmed himself showing off his new Samsung S8 yesterday and uploaded the clip to social media.

He gives his 5.3million followers a view from every angle – but appears to forget it has a mirrored screen when his bare stomach and coloured pants come into view.

The video was met with thousands of comments with people joking he had done it on purpose to show off his ‘jazzy boxers’.  

Sir Alan posted the short clip with the caption: ‘Just taken delivery of my new Samsung S10. 

‘Going to fire of up soon. A beautiful piece of enginnering @SamsungMobile [sic]’

He was mocked by several of his millions of followers, with one saying: ‘Looking sexy lord shugs’.

Several others poked fun at him for using an iPhone to showcase the new model from Apple’s biggest rival – Samsung.


Sir Alan gave his 5.3million followers a view from every angle – but appears to forget it has a mirrored screen when his bare stomach and coloured pants come into view 

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Someone tweeted: ‘Filming it on an iPhone!’

A few of his followers suggested Lord Sugar had made the ‘faux pas’ on purpose, tweeting: ‘If I pretend to accidentally show myself in my undies in the reflection of the phone then more people will retweet this’ Nice move Alan’

But others joked: ‘Thank god you were wearing shorts!’ and ‘Turns into a mirror when switched off then!’

Another person commented: ‘Kool. Were the jazzy boxers part of the intro?’

One follower said: ‘Where’s @piersmorgan when you need him with some witty remark about those shorts!!’ 





He was mocked by several of his millions of followers, with one saying: ‘Looking sexy lord shugs’ 


Sir Alan Sugar is pictured on BBC One’s Apprentice 

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