Men brave armpit shave following strange new Love Island beauty trend

Men are shaving their armpits in a trend inspired by Love Island.

For generations, fellas left their pits well alone when it came to wielding a razor or the clippers.

But now giants like Braun and Gillette are marketing trimmers so guys can go for the all-over manscape after demand surged.

READ MORE: Bad habits that are good for you – from swearing to peeing in the shower

Experts believe it is down to telly shows featuring male contestants with hairless bodies, including the popular ITV2 series.

Tania Fulton, from The English Shaving Company, revealed: “Most of the male Love Island finalists of previous years were very well-groomed with manicured facial hair and smooth chests.

“While this year’s contestants still seem to be caring for their appearance, with coiffed haircuts, they’re opting to maintain and emphasise their facial hair.

“Men were historically discouraged from caring for their appearance, being told it wasn’t masculine. However, Love Island completely changed this message."

She continued: “The celebration of modern men on TV screens across the country shows men that it’s more than acceptable to develop a beauty regime.

“This includes everything from waxing their chest to following a shaving routine with moisturising shaving soaps and quality razors.”

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In other health news, a doctor has claimed that men can slow down hair loss with these lifestyle changes – and it includes ditching pizza

Firstly, it's important not to fret about it – balding in men is largely linked to our genes and simply a normal part of ageing.

But Dr Earim Chaudry, medical director of men’s health platform Manual, says the secret to keeping a fuller head of hair for longer could lie in a few simple lifestyle tweaks.

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A woman has also gone viral for flaunting her natural skin saying 'don't cancel plans' just because you have acne. Izzie Rodgers, from the UK, is an influencer who has accumulated over 203,000 followers on Instagram due to her honest approach to social media.

She regularly uploads unposed and unedited photos to show off her acne and other parts of her body that she thinks are deemed "imperfect" by society's beauty stands.

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