Old toys are still the best as experts predict best-sellers for 2023

Old toys are still the best as experts predict staple favourites such as Paddington Bear and Elmo will be among this year’s best-sellers

  • Top 25 sellers for 2023 were unveiled at the 69th Toy Fair in London yesterday
  • Amongst the favourites were some classics like the tea set featuring Paddington
  • The top toys were picked by experts from the British Toy and Hobby Association 

Toys which have been firm favourites for decades such as Paddington Bear and Sesame Street’s Elmo are set to feature among best-sellers this year, experts have predicted.

The expected top 25 sellers for 2023 were unveiled at the 69th annual Toy Fair in London yesterday. 

They included ‘nostalgic’ favourites such as a tea set featuring Paddington – who memorably starred with the late Queen in a Platinum Jubilee video – Elmo, Barbie, Wallace and Gromit and Sylvanian Families animal characters.

They were picked by experts from the British Toy and Hobby Association. Most of the products will be put on sale later in the year and their prices have yet to be revealed.

They included ‘nostalgic’ favourites such as a tea set featuring Paddington – who memorably starred with the late Queen in a Platinum Jubilee video

Sesame Street arrived on UK TV screens in 1971. Now, for £34.99, today’s children can learn to use a potty with Elmo and borrow his mobile phone. 

The toy was inspired by a viral video of the Muppet toilet training which has been watched 23million times on YouTube.

Rebecca Deeming, of the association, said: ‘We know that parents, grandparents and carers love passing traditions to their children and purchasing toys that remind them of their childhood.’

Sesame Street arrived on UK TV screens in 1971. Now, for £34.99, today’s children can learn to use a potty with Elmo and borrow his mobile phone

Meanwhile, new figures showed that overall toy sales fell by 3 per cent last year as cash-strapped parents reined in spending. 

Classic brands remained the most popular choice with toys such as Star Wars and Barbies making up 31 per cent of sales.

Lego was named top toy manufacturer for the eighth year in a row. One of its products was sold every second between last October to December.

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